To support each episode, an intentional series of supportive assets should be created to help drive discovery and user engagement.
YouTube Clips
Episode outtakes.
TikTok edits
Up to 10 minutes each cut.
Instagram Reels
Up to 90 seconds each reel.
YouTube Shorts
Up to 60 seconds each short.
Square Ratio Sizzle
At least one (1) per episode.
9:16 Ratio Sizzle
At least one (1) per episode.
Additional Platforms
Specific edits for other use cases.
Transcript
Exporting of .txt or .rtf files.
Image Materials
Marketing + promotional jpg and png assets.
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More than audio these days
"I'mma start a podcast" this is something we and many of our friends have said. But once you actually do so. You discover the amount of work in actually getting people to listen and engage is best served across multiple channels.
